Investment Thesis

Our approach extends beyond acquisition to encompass comprehensive asset management and resident satisfaction initiatives. We believe exceptional returns come from operational excellence, not just financial engineering.

Holistic Value Creation

Our strategy capitalizes on this tight supply landscape by focusing on the underserved middle-income renter demographic. We strategically acquire older Class B/C apartment buildings and apply thoughtful renovation programs to increase rents to market, often by 20-50%, while maintaining a low cost-basis. Providing high-quality and competitively-priced housing not only delivers value to our residents, but also creates a substantial barrier against new, more expensive supply, which in turn ensures the resilience of our investment portfolio. Our renovation strategy elevates our properties to a Class B standard at below replacement cost, allowing us to adapt to shifting resident demographics and economic conditions. The pandemic illustrated this flexibility, with some residents opting for smaller, more economical units, while others transitioned to larger spaces suitable for at-home work. Maintaining high-quality properties with adaptable pricing structures provides a level of downside protection against interest rates and other market risks.

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Property Grade
Multi Family

Implementing strategic renovations in stable Midwestern to increase rents by 20-50% while maintaining affordability. This approach creates sustainable cash flow and significant appreciation by serving the underserved middle-income renter demographic

Senior Housing

Our senior housing investments capitalize on the accelerating demographic shift toward an aging population, acquiring underperforming facilities in secondary markets where we can implement operational improvements and targeted renovations.

Self Storage

Self-storage presents an ideal countercyclical complement to our portfolio, thriving in both expanding and contracting economies. We focus on undermanaged facilities in supply-constrained submarkets where professional management and strategic capital improvements can significantly enhance NOI and asset value.

Service One Exploration

Investment Strategies

Our investment philosophy centers on identifying undervalued opportunities in overlooked markets where competition is minimal and mis-pricings are abundant. We focus on markets that institutional investors typically avoid, populations under 250,000, creating significant opportunities for outsized returns. Our core strategy targets Class B and C multifamily properties in carefully vetted Midwestern markets. We seek assets where the stabilized yield exceeds the market cap rate by at least 200 basis points, indicating true market dislocations rather than standard broker-marketed deals. This contrarian approach allows us to capitalize on seller under pricing while others compete in oversaturated markets. Through meticulous property selection and value-add renovations, we transform older apartment buildings into Class B standard properties at below replacement cost. This strategy typically generates rent increases of 20-50% while maintaining affordability for the underserved middle-income demographic, creating sustainable competitive advantages and downside protection.

Service One Drilling

Portfolio Management

Our portfolio management approach emphasizes thorough due diligence across four critical dimensions: supply analysis, demand fundamentals, market stability, and pricing dislocations. We track prospective markets for 3-6 months to ensure consistent deal flow that meets our stringent return criteria. We employ a holistic asset management philosophy that prioritizes both tenant satisfaction and property optimization. Our renovation programs are designed to enhance property value while maintaining adaptable pricing structures that can respond to changing resident demographics and economic conditions. Risk management is achieved through geographic diversification across select Midwestern markets and maintaining properties that serve essential housing needs. Our focus on the middle-income renter demographic provides stability, as this segment represents consistent demand regardless of economic cycles.

Service One Refining

Wealth Planning

Our wealth planning services are specifically designed for Family Offices, Registered Investment Advisors (RIAs), and High Net Worth individuals seeking exposure to real estate investments with superior risk-adjusted returns. We provide access to institutional-quality real estate opportunities typically unavailable to individual investors. We focus on building generational wealth through strategic real estate investments that offer both current income and long-term appreciation potential. Our approach emphasizes capital preservation while targeting returns that significantly exceed traditional real estate investments through our mis-pricing identification strategy. Our investment structures are designed to provide tax-efficient returns while maintaining liquidity options appropriate for sophisticated investors' diverse financial planning needs. We work closely with clients' existing advisory teams to ensure our real estate investments complement their broader wealth management strategies.

Service One Transportation

Market Insights

Our market analysis philosophy deliberately contradicts conventional wisdom by avoiding high-growth, high-competition markets in favor of stable, overlooked opportunities. We conduct comprehensive analysis of unemployment rates, population stability, crime statistics, and employer concentration to identify markets with sustainable fundamentals. We provide clients with detailed market intelligence on supply constraints, demographic trends, and competitive dynamics in our target markets. Our market selection criteria emphasize stability over growth, recognizing that consistent, predictable returns often outperform volatile high-growth investments. We continuously monitor economic indicators and local market conditions to ensure our investments remain positioned advantageously within evolving market dynamics.

Service One Environmental

Sustainable Investing

Our sustainable investing approach focuses on providing essential housing solutions that serve genuine community needs while generating attractive returns. By upgrading older Class B and C properties, we contribute to neighborhood revitalization and housing quality improvement without displacement of existing residents. Our renovation strategy emphasizes energy efficiency improvements and modernization that reduces operating costs while enhancing resident quality of life. We invest in properties that provide affordable housing options for middle-income renters, addressing critical housing shortages in underserved markets. We maintain a long-term perspective that balances profitability with community impact, recognizing that sustainable business practices create more resilient investment returns. Our approach to property management prioritizes tenant retention and satisfaction, contributing to stable communities while protecting investment performance. Environmental considerations are integrated into our renovation programs through energy-efficient appliances, improved insulation, and modernized mechanical systems that reduce both operating costs and environmental impact. This approach enhances property values while supporting broader sustainability objectives.

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